Upcoming Events.
Upcoming Events.
Makeover Events
Don’t miss our exclusive makeup events, where a professional makeup artist joins us to offer complimentary makeovers! This is your chance to get expert tips and a fresh new look, all while exploring our range of clean beauty products. Plus, during these events, all of our makeup is on sale, making it the perfect time to stock up on your favorites or try something new. Check our event schedule and come treat yourself to a luxurious beauty experience!
Makeup Classes
Join us for our hands-on makeup classes, led by a professional makeup artist! Whether you’re a beginner or looking to sharpen your skills, these interactive sessions are perfect for anyone wanting to master makeup techniques and learn beauty secrets. Our expert will guide you step by step, helping you discover how to create stunning looks with our range of clean beauty products.
Skin Care Classes
Discover the secrets to glowing, healthy skin with our expert-led skincare classes. In these sessions, you’ll learn how to build a personalized skincare routine using clean, ingredient-conscious products that nourish and protect your skin. Our professionals will guide you through best practices for different skin types and concerns, helping you achieve your skincare goals. Plus, enjoy exclusive discounts skincare products during the class. These classes consist of basic skincare 101 classes & advanced classes.
Fairy Hair Events
Bring a little magic to your look with Willow Beauty’s fun and fabulous Fairy Hair events! During these special occasions, our expert stylists apply shimmering strands of fairy hair that add a touch of sparkle to any hairstyle. It’s the perfect way to brighten up your look for a special occasion or just for fun! Our fairy hair is long-lasting, safe, and easy to maintain.
*No Fairy Hair events are scheduled at this time, please check our scheduled events section for any upcoming events.
It's Our 4th Birthday!
🎉 IT’S OUR BIRTHDAY! 🎉
Come celebrate with us at Willow Beauty as we turn 4! 💖
📅 Saturday, June 20th
Join us in-store for a day full of fun, treats, and exclusive offers you don’t want to miss!
✨ What’s happening:
🍰 Cake & refreshments
☀️ Summer Sale
🎟️ Raffles & giveaways
🎁 FREE Willow B-Day Gift with any purchase all month long!
💥 BONUS DEAL:
Take an extra 25% OFF clearance!
🎉 ENTER TO WIN:
A Red Light Therapy Mask Gift Set!
👉 Must make a $50 purchase to enter
📍 Celebrate with us in-store and help us mark 4 amazing years of beauty, community, and YOU!
Let’s make it a party 💕
Calling All Vendors! Willow Wellness Fest Oct 17, 2026 - Application deadline July 17th, 2026
🌿 CALLING ALL VENDORS! 🌿
We are excited to invite local vendors who are passionate about health, wellness, healthy choices, fitness, sustainability, natural & organic products, self-care, art, jewelry, and clean & green living to join our
✨ 3rd Annual Willow Wellness Fest ✨
📅 October 17th, 2026
📍 Palmetto Place Plaza
1881 S 14th St, Fernandina Beach
🕘 9AM – 3PM
Join us for a day of celebrating all that is wellness while connecting with our amazing local community.
💚 Booth spaces are available — showcase your products and grow your brand!
📩 Apply now: willowbeauty1881@gmail.com
🍴 We are also seeking a local food truck & local musicians!
💗 This exciting event supports Breast Cancer Awareness and also raises money for Pancreatic Cancer Research & Support Services.
🌿 Reserve your spot today!
⏳ Application Deadline: July 17, 2026
Hosted by Willow Beauty Store
🌐 willowbeautystore.com
3rd Annual Willow Wellness Fest
🍂 3rd Annual Willow Wellness Fest is Almost Here! 🍂
Come out, have a great time, support local, and make a difference in our community!
Join us on October 17th, 2026 at Palmetto Place Plaza in Fernandina Beach for a beautiful day celebrating all things wellness.
✨ Shop local vendors
✨ Enjoy delicious food
✨ Live music & fun activities
✨ Raffles + community connection
This special event supports Breast Cancer Awareness and Pancreatic Cancer — helping us give back while bringing our community together. 💗
From clean beauty and self-care to fitness, sustainability, art, jewelry, and more… there’s something for everyone.
📍 1881 S 14th St, Fernandina Beach
🕘 9AM – 3PM
Hosted by Willow Beauty Store
🌿 willowbeautystore.com
Annual Shrimp Fest Sidewalk Sale
BIGGEST SALE OF THE SEASON IS HERE!
Join us this Saturday for Willow Beauty’s Annual Shrimp Festival Sidewalk Sale!
25% OFF already reduced clearance!!!
Save up to 75% OFF your favorite clean beauty finds!
Many more in-store specials!
Enter to WIN a $100 Willow Beauty Gift Card with any $25 purchase!
SAVE THE DATE - Saturday, May 2nd 10AM – 5PM
1881 S 14th St, Fernandina Beach
904-775-5794
Stock up, save big, and treat yourself to something beautiful
Tag your shopping bestie & don’t miss out—this is ONE DAY ONLY!
HOLIDAY GLAM
Shine bright this holiday season with a glamorous new look at Willow Beauty’s Holiday Glam Makeover Event! Our professional makeup artist will be offering complimentary makeovers to help you achieve that perfect holiday-ready glow. Whether you’re preparing for a party or just want to treat yourself, this event has you covered. Plus, enjoy special discounts on all makeup products during the event. Don’t miss out on the chance to add some extra sparkle to your holiday style check our schedule and reserve your spot today!
2nd Annual Willow Wellness Fest
This exciting event supports Breast Cancer Awareness and new this year, we will also be raising money towards Pancreatic Cancer Research & Support Services.
Join the businesses at Palmetto Place Plaza, along with local vendors, for a day of celebrating all that is wellness!
Enjoy shopping, delicious food, music, raffles and fun activities!
***This year we are excited to share the Baptist Health Buddy Bus will join us offering mobile mammograms. ( Please call the store for the information on scheduling an appointment)
HEALTH WELLNESS FITNESS SUSTAINABILITY HEALTHY CHOICES CLEAN BEAUTY
SELF-CARE NATURAL & ORGANIC PRODUCTS ART JEWELRY GREEN LIVING
Come out, have a great time, support local and make a difference in our community!
Palmetto Place Plaza 1881 S 14th St Fernandina Beach (Amelia Island)
October 11th 2025 9am - 3pm
Sponsored by Willow Beauty